WHAT IS BRANDING? HERE IS THE GUIDE
Nov 23, 2023 13:49:42 GMT 10
Post by account_disabled on Nov 23, 2023 13:49:42 GMT 10
What is a trademark? In the consumer's mind, the brand is identified with a brand : there are products so branded that they induce people to assimilate the brand to the product itself. For example: when we eat a banana we think of the image of the blue Chiquita logo and, vice versa, if we hear the name Chiquita we immediately associate the image of the banana. This example refers to a famous brand, that is, a brand that is known to the majority of consumers. The brand takes on different aspects: a naming, a design, a logo. Today also a hashtag. To be worthy of legal protection it must possess some essential characteristics.
Let's see them together. CONTENTS OF THE ARTICLE [ show ] Brand definition The trademark is the Phone Number List sign that immediately identifies a service, a product or any object placed and sold on the market. In the consumer's mind the brand is identified with the brand . The brand is composed of a symbol , a text or both and its main function is to define an origin, a reference, to recognize the provenance of a product/service. When the entrepreneur chooses his brand, he must have a clear message to convey to the public to distinguish his brand, The rules governing the brand are: the Industrial Property Code, the Civil Code, European legislation, some international conventions (such as that of Madrid).
Brand Guide Download the Brand Guide The functions of the brand The brand performs an important function: it increases consumer trust thanks to the communication and marketing campaigns developed by companies for their brands. Trademark registration, in addition to defining legal protection for the company, becomes a strategic choice that allows companies to achieve three important objectives: increase brand reputation, make the product autonomous and recognisable, highlight the intrinsic value of the product and increase the economic value. During the sale of a company, the brand represents a precious value, which is why when creating a business we suggest registering the brand immediately and protecting it legally.
Let's see them together. CONTENTS OF THE ARTICLE [ show ] Brand definition The trademark is the Phone Number List sign that immediately identifies a service, a product or any object placed and sold on the market. In the consumer's mind the brand is identified with the brand . The brand is composed of a symbol , a text or both and its main function is to define an origin, a reference, to recognize the provenance of a product/service. When the entrepreneur chooses his brand, he must have a clear message to convey to the public to distinguish his brand, The rules governing the brand are: the Industrial Property Code, the Civil Code, European legislation, some international conventions (such as that of Madrid).
Brand Guide Download the Brand Guide The functions of the brand The brand performs an important function: it increases consumer trust thanks to the communication and marketing campaigns developed by companies for their brands. Trademark registration, in addition to defining legal protection for the company, becomes a strategic choice that allows companies to achieve three important objectives: increase brand reputation, make the product autonomous and recognisable, highlight the intrinsic value of the product and increase the economic value. During the sale of a company, the brand represents a precious value, which is why when creating a business we suggest registering the brand immediately and protecting it legally.