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Post by account_disabled on Dec 7, 2023 17:26:46 GMT 10
Screenshot from Tableau Churn analysis in Tableau Why is customer churn analysis important? Does losing % of your customers sound dangerous? Definitely not, but you should remember that due to operational costs, acquiring a new customer is often more expensive than selling more services to a regular customer. Therefore, customer churn rate is a key metric that can have a significant impact on a company's success or failure. in the product and the company, the higher the customer lifetime value and, ultimately, the better the unit margin. Currently, one of the best ways to use a company's resources is Email Marketing List to obtain stable, recurring revenue from subscriptions or repeat business, rather than investing in acquiring new customers. Maintaining them in the long term will facilitate the development of the company, and in a crisis situation it will enable it to survive a difficult financial situation. This is the opposite of having to incur expenses to acquire new customers to replace those who left. However, you should always remember that churn rate is assessed in the context of the entire industry. This % may be at the correct level or significantly better or worse than the average in a given market area. Churn analysis, long neglected, will certainly have an adverse impact on the company's growth rate. It may turn out that the problem is easy to solve and you can quickly increase your.
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