Mintel reveals 2022 survey results showing Thai consumers ar
Dec 20, 2023 15:54:01 GMT 10
Post by account_disabled on Dec 20, 2023 15:54:01 GMT 10
Mintel reveals 2022 survey results showing Thai consumers are looking for brands that will help them achieve their goals. Sustainability good financial health and lifestyle for better health In the face of COVID-19, Mintel releases its latest 2022 Thai Consumer Report. Highlights of the report include: Thai consumers' changing attitudes towards daily life. and suggestions for various brands that integrate consumer data In-depth market information and expert advice that brands need to help them succeed in today's market that is full of enormous change. Woon Pongsanguan Jiradechakul, Deputy Director of Lifestyle Research, reports of Mintel's Thai and Indian Consumers said: “The events of the past two years have left a scar and impacted lives in more ways than we ever anticipated.
Even though the pandemic is a factor that has accelerated Job Function Email Database the adoption of digital systems and the growth of e-commerce. But the epidemic is considered an obstacle for sustainable consumption among Thai consumers.” “Although the epidemic has led to financial problems in various areas, such as household debt. Higher unemployment, etc. If looking at it from a positive perspective We can see that Thai consumers have turned to paying more attention to their own health and well-being. Female consumers are also playing a key role in driving the adoption of e-commerce and food services.” Thai consumers are increasingly environmentally conscious. Recent Mintel research shows that Approximately 82% of Thai consumers try to do things that do not have a negative impact on the environment.
However, the environmental impact of online shopping and delivery services has skyrocketed, such as the amount of waste generated. Do so release of toxic gases and excessive consumption It is considered a factor that goes against the needs of Thai consumers who want to live a more sustainable life. Khun Wun also said that “Brands should tone down the message of convenience. health benefits and the value has decreased somewhat They are increasingly communicating messages about the positive impacts of consuming sustainable products on packaging and social media. To persuade Thai people to adopt a sustainable lifestyle. Help consumers have good financial health. Household debt is a factor that is putting pressure on the financial status of Thai people. This situation is likely to get worse.
Even though the pandemic is a factor that has accelerated Job Function Email Database the adoption of digital systems and the growth of e-commerce. But the epidemic is considered an obstacle for sustainable consumption among Thai consumers.” “Although the epidemic has led to financial problems in various areas, such as household debt. Higher unemployment, etc. If looking at it from a positive perspective We can see that Thai consumers have turned to paying more attention to their own health and well-being. Female consumers are also playing a key role in driving the adoption of e-commerce and food services.” Thai consumers are increasingly environmentally conscious. Recent Mintel research shows that Approximately 82% of Thai consumers try to do things that do not have a negative impact on the environment.
However, the environmental impact of online shopping and delivery services has skyrocketed, such as the amount of waste generated. Do so release of toxic gases and excessive consumption It is considered a factor that goes against the needs of Thai consumers who want to live a more sustainable life. Khun Wun also said that “Brands should tone down the message of convenience. health benefits and the value has decreased somewhat They are increasingly communicating messages about the positive impacts of consuming sustainable products on packaging and social media. To persuade Thai people to adopt a sustainable lifestyle. Help consumers have good financial health. Household debt is a factor that is putting pressure on the financial status of Thai people. This situation is likely to get worse.