We were among the first to try video campaigns in Sklik
Dec 20, 2023 15:54:54 GMT 10
Post by account_disabled on Dec 20, 2023 15:54:54 GMT 10
In November, Seznam introduced a new feature in the form of the possibility to advertise video campaigns through the Sklik advertising system. As one of the first agencies, we had the opportunity to test video campaigns in the beta version with our selected clients. To run them, it is necessary to meet the parameters of the creative itself. You can choose from two types of video. The first is a video spot with a length of up to 60 seconds and a maximum size of 100 MB . The second option is Bumper, i.e. a six-second video without the possibility of skipping.
In the beta, it was important to C Level Executive List have a daily campaign budget of at least CZK 1,000 . image Selection of campaign type in Sklik We tested video campaigns with our clients dm drogerie markt and Aegon pojišťovna . Both campaigns ran for us for 14 days and achieved the following results on average: CTR between 0.66 – 1.07% CPC from 17 to 26 CZK CPM at a very similar level, namely 170 – 180 CZK In the first phase, Sklik is missing some metrics that we are of course very interested in the video, namely the number of views, rate of views, cost per view, hit, frequency, views by quartiles .
The list has already announced that it is working on them and they will gradually appear in the interface. image Preview videos in the Sklik interface I am glad that we can expand the intervention and bring something new to clients. I believe that the videos in Sklik will be successful and I look forward to the next article, where we will be able to compare data with other platforms - Google Ads, RTB and, if possible, from Facebook Ads.
In the beta, it was important to C Level Executive List have a daily campaign budget of at least CZK 1,000 . image Selection of campaign type in Sklik We tested video campaigns with our clients dm drogerie markt and Aegon pojišťovna . Both campaigns ran for us for 14 days and achieved the following results on average: CTR between 0.66 – 1.07% CPC from 17 to 26 CZK CPM at a very similar level, namely 170 – 180 CZK In the first phase, Sklik is missing some metrics that we are of course very interested in the video, namely the number of views, rate of views, cost per view, hit, frequency, views by quartiles .
The list has already announced that it is working on them and they will gradually appear in the interface. image Preview videos in the Sklik interface I am glad that we can expand the intervention and bring something new to clients. I believe that the videos in Sklik will be successful and I look forward to the next article, where we will be able to compare data with other platforms - Google Ads, RTB and, if possible, from Facebook Ads.