Advertising investment drops 17.1% in January according
Dec 26, 2023 14:30:57 GMT 10
Post by account_disabled on Dec 26, 2023 14:30:57 GMT 10
The advertising sector closed 2020 with an investment drop of 17.9% , as InfoAdex revealed last week in the presentation of its annual study. It seems that, for the moment and despite the fact that the focus is on recovery, the beginning of 2021 has followed the same line. During the first month of the year, advertising investment has reached 323.6 million euros , which represents a decrease of 17.1% compared to the same period of the previous year, when the registered volume was 390.2 million euros. It should be noted that the data in this report includes those media and supports not directly controlled by InfoAdex based on declarative data from the advertising market . Therefore, they may not coincide with those extracted from the tools that InfoAdex makes available to users of its information. The media most affected by this measure are Radio, Outdoor and Digital.
During this year, InfoAdex will include data from 2019 in the comparative tables in order to show a more realistic scenario in terms of evolution. In this first month of 2021, advertising investment in Phone Number List controlled media would have decreased by 23% compared to January 2019. Digital , which once again occupies the first position by volume of advertising investment, has experienced a slight decrease of 0.1% compared to January 2020, reaching 151.1 million euros. Within Digital, the best performance this month is for Social Networks , which increases its investment figure by 2.5%, reaching 38.7 million euros. Search grows 1.3% with an investment of 57.6 million euros compared to 56.9 million last year. Finally, within the media included in digital, Websites decreased by 3.2%, going from 56.6 million euros to 54.7 million. The second medium by volume would be Television , which brings together an advertising investment of 116.4 million euros.
19.8% less than the 145.2 million euros of the same period in 2020. Radio , which occupies third place by investment, stands at 23.3 million and a decrease of 26.7%, above the fourth medium, Diarios , whose figure rises to 15.6 million euros in the first month of the year and registers a fall of 33.2% over the figure corresponding to the previous year. The Outdoor media decreased its advertising investment volume by 62.4% with 9.9 million euros. Magazines , sixth medium by investment volume, decreased their figure by 33.5% and 6.6 million euros. Supplements and Sundays , recorded half a million euros and a decrease of 47.7% compared to the same period of the previous year. Finally, Cinema , one of the media most affected by the health crisis, reflects 0.4 million euros and a drop of 78.8% compared to the month of January 2020.
During this year, InfoAdex will include data from 2019 in the comparative tables in order to show a more realistic scenario in terms of evolution. In this first month of 2021, advertising investment in Phone Number List controlled media would have decreased by 23% compared to January 2019. Digital , which once again occupies the first position by volume of advertising investment, has experienced a slight decrease of 0.1% compared to January 2020, reaching 151.1 million euros. Within Digital, the best performance this month is for Social Networks , which increases its investment figure by 2.5%, reaching 38.7 million euros. Search grows 1.3% with an investment of 57.6 million euros compared to 56.9 million last year. Finally, within the media included in digital, Websites decreased by 3.2%, going from 56.6 million euros to 54.7 million. The second medium by volume would be Television , which brings together an advertising investment of 116.4 million euros.
19.8% less than the 145.2 million euros of the same period in 2020. Radio , which occupies third place by investment, stands at 23.3 million and a decrease of 26.7%, above the fourth medium, Diarios , whose figure rises to 15.6 million euros in the first month of the year and registers a fall of 33.2% over the figure corresponding to the previous year. The Outdoor media decreased its advertising investment volume by 62.4% with 9.9 million euros. Magazines , sixth medium by investment volume, decreased their figure by 33.5% and 6.6 million euros. Supplements and Sundays , recorded half a million euros and a decrease of 47.7% compared to the same period of the previous year. Finally, Cinema , one of the media most affected by the health crisis, reflects 0.4 million euros and a drop of 78.8% compared to the month of January 2020.