Hunt for discounts: the best Black Friday campaigns of recen
Feb 24, 2024 15:36:15 GMT 10
Post by sakibkhan48 on Feb 24, 2024 15:36:15 GMT 10
Table of Contents But why black? And why on Friday? 1. CARDS AGAINST HUMANITY – ALWAYS MORE (2013) 2. PATAGONIA – 100% FOR THE PLANET (2016) 3. IKEA – BUY BACK FRIDAY (2020) 4. WEROAD – WE SEND YOU TO THAT COUNTRY. WITH THE DISCOUNT (2020) 5. WALMART – UNWRAP THE DEALS (2020) 6. XIAOMI – BLACK FRIDAY OFFERS? EVERYONE KNOWS, THERE IS XIAOMI (2020) 7. REI – OPT OUTSIDE (2021) 8. AMAZON – THOUGHTFUL THEO (2021) 9. UNIEURO – MANAMANÀ (2021) Don't feel like reading? Try listening to the article in audio mode Voiced by Amazon Polly Born in New York in 1924, " Black Friday " is now a fixed event, one of the most awaited shopping occasions, almost more than Christmas. During Black Friday , in fact, discounts are accompanied by a great display of creativity in the campaigns of agencies and companies.
The idea was born from Macy's stores with the aim of kicking off Christmas shopping . Given Europe Cell Phone Number List the great success, however, the idea was soon emulated by various traders. Yet, the initiative only spread in the 1960s and it was the 1980s that marked its true "boom". Naturally, it follows that for brands and companies from almost all over the world this is an opportunity to be seized upon. The most important campaigns are those relating to the tech world and consumer electronics , but the fashion , food , beauty and travel industries are not lacking . Black Friday campaigns But why black? And why on Friday? The term “Black Friday” is an informal name used to indicate the Friday following Thanksgiving , which is celebrated on the fourth Thursday of November . The origin of the name, however, is quite uncertain. There are two theories: the first, according to which the black color indicates the congested traffic created in the streets to go to shopping centres.
The other version, probably the most accredited, sees the black color coming directly from the traders' accounting books . In fact, the black pen is used to mark the earnings ; the red pen, however, for losses . On the other hand, during Black Friday it is quite usual for the accounts of commercial companies to go from red to black. Below, we have collected the 9 most interesting campaigns of recent years, dedicated to Black Friday. 1. CARDS AGAINST HUMANITY – ALWAYS MORE (2013) “ Cards Against Humanity ” is an American board game , based on the sarcasm and irony of its own players. Its title is a reference to the phrase Crimes against humanity , in allusion to its politically incorrect content : the aim of the game is to create question-answer pairs based on dark humor . Among the various Black Friday 2013 campaigns, the brand is thinking of a completely controversial and original strategy. Cards Against Humanity thus creates quite a stir, as it raises the prices of all its products by $5 . Most people would view the move as impractical and foolish. However, the company manages to sell more games than usual, despite the price increase.
The idea was born from Macy's stores with the aim of kicking off Christmas shopping . Given Europe Cell Phone Number List the great success, however, the idea was soon emulated by various traders. Yet, the initiative only spread in the 1960s and it was the 1980s that marked its true "boom". Naturally, it follows that for brands and companies from almost all over the world this is an opportunity to be seized upon. The most important campaigns are those relating to the tech world and consumer electronics , but the fashion , food , beauty and travel industries are not lacking . Black Friday campaigns But why black? And why on Friday? The term “Black Friday” is an informal name used to indicate the Friday following Thanksgiving , which is celebrated on the fourth Thursday of November . The origin of the name, however, is quite uncertain. There are two theories: the first, according to which the black color indicates the congested traffic created in the streets to go to shopping centres.
The other version, probably the most accredited, sees the black color coming directly from the traders' accounting books . In fact, the black pen is used to mark the earnings ; the red pen, however, for losses . On the other hand, during Black Friday it is quite usual for the accounts of commercial companies to go from red to black. Below, we have collected the 9 most interesting campaigns of recent years, dedicated to Black Friday. 1. CARDS AGAINST HUMANITY – ALWAYS MORE (2013) “ Cards Against Humanity ” is an American board game , based on the sarcasm and irony of its own players. Its title is a reference to the phrase Crimes against humanity , in allusion to its politically incorrect content : the aim of the game is to create question-answer pairs based on dark humor . Among the various Black Friday 2013 campaigns, the brand is thinking of a completely controversial and original strategy. Cards Against Humanity thus creates quite a stir, as it raises the prices of all its products by $5 . Most people would view the move as impractical and foolish. However, the company manages to sell more games than usual, despite the price increase.