Social listening: why investing in qualitative analysis matt
Feb 25, 2024 15:38:42 GMT 10
Post by sakibkhan49 on Feb 25, 2024 15:38:42 GMT 10
Numbers Numbers Numbers… How many times a day do you find yourself analyzing the number of times a brand is mentioned, the conversion rate of a blog, the dwell time, or which hashtag is used most often? All fundamental parameters for evaluating the success of a Digital Marketing strategy and calculating the return on investments made on social media (ROI), however we must not forget the importance of a qualitative analysis of the communication channels that our user prefers. This is why today I would like to talk to you about what Social Listening is and what its advantages are . Let's define what Social Listening is Social listening consists of listening to the conversations of your target audience regarding a product or service, a specific sector or the image built around your brand. Monitoring the opinion of your users is an essential element of a marketing strategy as it allows you to obtain relevant information at the right time. Furthermore, the listening phase combined with an interaction phase with the user can create a more personal type of conversation and lead to discovering what his interests are. In this way, you can be updated on the topics that your users deem relevant and become the spokesperson for shared values. For example, more and more companies are creating communities within social media to promote sharing and strengthen relationships.
The idea behind the community is to create an exchange environment where people aim to help each other. Often free guides, links to interviews or articles are shared that create a connection between members who share a common passion. Another example of social listening is Instagram's "Ask me a question" feature. By answering the questions asked, companies involve users in strengthening a personal Chinese UK Phone Number List relationship; at the same time, it increases users' sense of affection towards a company as they value the time spent to address their issue. Social Listening: memes The advantages of social listening #4 Create and Strengthen the sense of inclusion The modern consumer does not purchase a product or service solely for its intrinsic characteristics. Surely the quality, the material or the color play a role in the choice, however we are in an era in which the sense of belonging to a brand is fundamental for the success of a company.
According to Sonia Thompson, CEO of the Thompson Media Group, a decisive aspect when considering a purchase is the level of inclusion that a brand manages to convey. In fact, we are more likely to consider those brands that reflect our personal values. By listening to which topics are at the center of your users' conversations, you will be able to propose content or campaigns that take their expressed interests into account. Furthermore, you will create a relationship of trust with your customer who will be satisfied to support the values you have in common . #3 Co-creation If you are planning the launch of a new campaign and are undecided which product to choose, monitoring your target's conversations allows you to understand the level of interest in your proposal and above all the level of preparation for a new proposal. An example of co-creation is often used by food brands on social media to plan their editorial plan. They offer a choice between two or more ideas and let followers choose what type of content to offer.
The idea behind the community is to create an exchange environment where people aim to help each other. Often free guides, links to interviews or articles are shared that create a connection between members who share a common passion. Another example of social listening is Instagram's "Ask me a question" feature. By answering the questions asked, companies involve users in strengthening a personal Chinese UK Phone Number List relationship; at the same time, it increases users' sense of affection towards a company as they value the time spent to address their issue. Social Listening: memes The advantages of social listening #4 Create and Strengthen the sense of inclusion The modern consumer does not purchase a product or service solely for its intrinsic characteristics. Surely the quality, the material or the color play a role in the choice, however we are in an era in which the sense of belonging to a brand is fundamental for the success of a company.
According to Sonia Thompson, CEO of the Thompson Media Group, a decisive aspect when considering a purchase is the level of inclusion that a brand manages to convey. In fact, we are more likely to consider those brands that reflect our personal values. By listening to which topics are at the center of your users' conversations, you will be able to propose content or campaigns that take their expressed interests into account. Furthermore, you will create a relationship of trust with your customer who will be satisfied to support the values you have in common . #3 Co-creation If you are planning the launch of a new campaign and are undecided which product to choose, monitoring your target's conversations allows you to understand the level of interest in your proposal and above all the level of preparation for a new proposal. An example of co-creation is often used by food brands on social media to plan their editorial plan. They offer a choice between two or more ideas and let followers choose what type of content to offer.