The 3 factors that drive the musical experience on TikTok
Feb 27, 2024 13:45:09 GMT 10
Post by sakibkhan50 on Feb 27, 2024 13:45:09 GMT 10
We have begun to understand how TikTok's impact on the music sector is increasingly profound, the songs made popular on the platform do not remain on it, but influence the charts , reaching the top. Thanks to the research we have already mentioned previously, the three factors that guide the entire musical experience on the app have been identified: Discovery : or the discovery of new music . Users, especially Gen Z, have a discovery mindset that allows them to find new music through trends, viral songs and videos from emerging artists. Furthermore, they don't just save it on the app after listening to a new song but almost half of users add it to their favorites (47%), view the artist's profile (46%) and also become their follower on TikTok (43 %), fueling the ever-widening discovery process. Be discovered : according to the survey, four out of ten users have discovered new artists on the platform. There are many examples of artists who publish videos in which they play their song to family or friends, often in the car, and record their reaction to promote their song or album. Rediscovery : As we've already seen, TikTok can be effective even for older songs. They are rediscovered because they easily evoke memories in those who listen to them, easily becoming viral. Examples of videos posted on TikTok of artists promoting their music. Examples of videos posted on TikTok of artists promoting their music. Two interesting case studies Gayle's case In recent years you may have heard the song abcdefu by Gayle . This song was released on August 13, 2021 and to date has over a billion plays on Spotify alone and over 200 million views on Youtube.
Gayle, born in Dallas in 2004, managed to reach these numbers as an emerging artist only thanks to TikTok, where the song became extremely viral. What is most interesting about this song is its creation process, in fact, on July 28, 2021 she published a video on her TikTok profile in which she asked her community for help in finding ideas for a song. In her comments, a response from a user who advised her to "write a song about a breakup using the letters of the alphabet" didn't take long to arrive. Only two days later comes the video in response to this comment in which Gayle sings the chorus of the song with his guitar. This was the first video where you heard the song abcdefu. Within a few weeks, she released the song, and it began to gain more and more success, becoming one of the most viral songs of 2022. She continued to Ecuador Mobile Number List share her accomplishments on TikTok , like the first time she heard the song on the radio or when she performed on Jimmy Fallon's The Tonight Show. The case of Olivia Rodrigo Olivia Rodrigo is a young artist who has created several songs that have gone viral and with over 54 million monthly listeners on Spotify. In recent weeks on TikTok it is the turn of his new song Di lei Vampire.
Olivia began to have success already for some songs for the High School Musical series, in which she starred. In January 2021 she made her debut with Drivers License which went viral thanks to a video created by @spoiledmel and which became trending. The video begins to gain many views, reaching over 20 million. Furthermore, being very easy to replicate, it became a real trend. Also thanks to the trend, the song broke the record as the most listened to non-Christmas song in a day , according to Spotify's global classic. The song currently has over 1 billion and 800 million plays. This situation was also replicated for other releases by the artist such as Good 4 u , which has an even higher number of listens. This is a striking case of how the right song, if transformed into a trend, can achieve incredible success. Conclusion Having reached the conclusion we can really notice how the musical panorama has changed exorbitantly in just a few years and in general how there are songs that we would probably never have listened to without TikTok. These were just some of the changes and examples of this phenomenon, do you know any others?
Gayle, born in Dallas in 2004, managed to reach these numbers as an emerging artist only thanks to TikTok, where the song became extremely viral. What is most interesting about this song is its creation process, in fact, on July 28, 2021 she published a video on her TikTok profile in which she asked her community for help in finding ideas for a song. In her comments, a response from a user who advised her to "write a song about a breakup using the letters of the alphabet" didn't take long to arrive. Only two days later comes the video in response to this comment in which Gayle sings the chorus of the song with his guitar. This was the first video where you heard the song abcdefu. Within a few weeks, she released the song, and it began to gain more and more success, becoming one of the most viral songs of 2022. She continued to Ecuador Mobile Number List share her accomplishments on TikTok , like the first time she heard the song on the radio or when she performed on Jimmy Fallon's The Tonight Show. The case of Olivia Rodrigo Olivia Rodrigo is a young artist who has created several songs that have gone viral and with over 54 million monthly listeners on Spotify. In recent weeks on TikTok it is the turn of his new song Di lei Vampire.
Olivia began to have success already for some songs for the High School Musical series, in which she starred. In January 2021 she made her debut with Drivers License which went viral thanks to a video created by @spoiledmel and which became trending. The video begins to gain many views, reaching over 20 million. Furthermore, being very easy to replicate, it became a real trend. Also thanks to the trend, the song broke the record as the most listened to non-Christmas song in a day , according to Spotify's global classic. The song currently has over 1 billion and 800 million plays. This situation was also replicated for other releases by the artist such as Good 4 u , which has an even higher number of listens. This is a striking case of how the right song, if transformed into a trend, can achieve incredible success. Conclusion Having reached the conclusion we can really notice how the musical panorama has changed exorbitantly in just a few years and in general how there are songs that we would probably never have listened to without TikTok. These were just some of the changes and examples of this phenomenon, do you know any others?