How to remove the penalty of an e-commerce, recover lost tra
Mar 5, 2024 13:51:31 GMT 10
Post by kmstfatema on Mar 5, 2024 13:51:31 GMT 10
It doesn't always happen that you work on SEO projects that you are truly passionate about and that put your skills to the test. What follows is the story of one of these projects. I'll show you how I removed a penalty for an e-commerce site, recovered lost traffic, and increased traffic fivefold in less than a year. The challenge: loss of approximately 90% of organic traffic The client decided to purchase my SEO consultancy after his e-commerce site had suffered a heavy algorithmic penalty . Organic traffic at the time had declined significantly, with a loss of approximately 90%. Decline in organic traffic Valentino Mea case study Decline in organic traffic If you have suffered a penalty from Google, you can well understand the customer's frustration and the economic damage of such a situation.
The main objective of the SEO consultancy was to determine Germany Telegram Number Data the causes of the penalization and then propose practical solutions for recovery purposes. Work in progress: from site analysis to identification of problems To begin with, I thoroughly analyzed the data made available by the various analysis tools , in addition to the details provided by the customer. The initial approach involved the analysis of the data provided by the following tools: Google Analytics Google Search Console SEMrush Ahrefs I prepared a complete SEO audit covering all on-site, off-site and technical factors, before engaging in link building and link earning strategies to increase domain authority. The audit was necessary to understand issues related to site crawling and crawl budget optimization and issues related to content duplication. SEMrush Site Audit helped me identify almost all major technical issues such as links to 404 error pages, incorrect canonical relay implementations , URL duplication issues, etc. While the Backlink Audit was crucial in helping me understand off-page issues.
Once the Audit phase was completed, the main problems I had encountered and which had probably led to the penalization of the site concerned: Duplications of product sheets Keyword cannibalization Poor quality backlinks Let's see in detail how I approached and solved them. Content duplications Those who deal with SEO for eCommerce know very well that problems relating to duplicate content and low-quality content can cause serious consequences regarding a site's positioning on search engines and organic traffic. As Google and other search engines become more sophisticated, they tend to increasingly penalize sites that have a lot of content that is duplicated internally and/or copied from other sites. An e-commerce site can generate duplicate content internally in different ways , both for technical and editorial reasons.
The main objective of the SEO consultancy was to determine Germany Telegram Number Data the causes of the penalization and then propose practical solutions for recovery purposes. Work in progress: from site analysis to identification of problems To begin with, I thoroughly analyzed the data made available by the various analysis tools , in addition to the details provided by the customer. The initial approach involved the analysis of the data provided by the following tools: Google Analytics Google Search Console SEMrush Ahrefs I prepared a complete SEO audit covering all on-site, off-site and technical factors, before engaging in link building and link earning strategies to increase domain authority. The audit was necessary to understand issues related to site crawling and crawl budget optimization and issues related to content duplication. SEMrush Site Audit helped me identify almost all major technical issues such as links to 404 error pages, incorrect canonical relay implementations , URL duplication issues, etc. While the Backlink Audit was crucial in helping me understand off-page issues.
Once the Audit phase was completed, the main problems I had encountered and which had probably led to the penalization of the site concerned: Duplications of product sheets Keyword cannibalization Poor quality backlinks Let's see in detail how I approached and solved them. Content duplications Those who deal with SEO for eCommerce know very well that problems relating to duplicate content and low-quality content can cause serious consequences regarding a site's positioning on search engines and organic traffic. As Google and other search engines become more sophisticated, they tend to increasingly penalize sites that have a lot of content that is duplicated internally and/or copied from other sites. An e-commerce site can generate duplicate content internally in different ways , both for technical and editorial reasons.